Merit Externship·Immersive Engineering Externship
Marketing
AminaPM
You’re on this week. Make the copy and the image. We launch Friday.
Join the team
Sat with a live company. Took a brief that was already in motion.
A company already has the brand. The team takes the next brief and ships it.
Create
applymerit.com/space?tab=make
This week
A line that can live on a still.
Copy and image, made together, so the campaign holds on either.
Image
A still that can carry it.
Make the copy and the image
Wrote the line. Made the still. Both had to carry the same ask.
Copy and image are made together, so the campaign holds on either.
Launch
applymerit.com/space?tab=launch
This week goes out Friday
Copy, image, channel, audience — one campaign, live this week.
Channel
The one they already use
Audience
People who already know you
Launch
Launch the campaign
Picked the channel. Put the work in front of people. Same week.
The campaign goes live the same week — channel, audience, and ask.
Measure
applymerit.com/space?tab=measure
#measure · this week
LeahCopy
The still carried the line. Cut the second sentence. Opened well. Came back thin.
AminaPM
That’s the insight. Write what to cut next.
Read what moved
Opened, clicked, came back — posted before the week closed.
The numbers show what to cut next.
People
This month
Who ran it
Wrote the line. Cut it until it held on a still.
Made the image. Cropped it for the channel.
Picked who saw it. Read what moved.
Who ran it
Face, name, the work they shipped.
Hiring sees the campaign and the people who shipped it.